The words, "FIRMER" and "SOFTER", are used to describe the possible settings for the mattress of the Sleep Number bed. Both words are skewed to follow the lines of the bed as if the characters were actually sleeping on the bed. The blue color of "FIRMER" would be more bold than the purple color of the "SOFTER" text. The text is symmetrical in balance. Capital letters usually indicate strength or loudness. However, the text shows up better in all uppercase. Also, all uppercase in a stretched fashion, represents a human body better than lowercase or title case. The idea is that one side of the bed can be different than the other side of the bed. This is captured well in this design.
Thursday, September 18, 2008
Rhythm & Line in Typography
The words, "FIRMER" and "SOFTER", are used to describe the possible settings for the mattress of the Sleep Number bed. Both words are skewed to follow the lines of the bed as if the characters were actually sleeping on the bed. The blue color of "FIRMER" would be more bold than the purple color of the "SOFTER" text. The text is symmetrical in balance. Capital letters usually indicate strength or loudness. However, the text shows up better in all uppercase. Also, all uppercase in a stretched fashion, represents a human body better than lowercase or title case. The idea is that one side of the bed can be different than the other side of the bed. This is captured well in this design.
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2 comments:
The line the runs up the middle caught my eye first then the firmer and softer. It was a good use of line in this ad
Interesting uses of lines in this ad. It really helps push the message of the product.
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